Building brands and businesses across borders
SKUSI Group represents the evolution of over a decade of international brand development and marketing expertise. Founded by Scott Roy and Lusi Kekelia-Roy, we bridge global marketing excellence with Georgian market opportunities.
Based in Tbilisi, we combine international consulting experience—serving clients across the United States and Australia—with a commitment to developing distinctive brands within the Georgian market.
Our approach is simple: leverage proven brand-building methodologies from global markets to create compelling local businesses that serve Georgian consumers.
SKUSI Group provides strategic marketing and brand development consulting to businesses internationally. Our work spans:
Current consulting clients span luxury goods, legal services, medical practices, and e-commerce brands across the United States and Australia.
Beyond consulting, SKUSI Group is actively developing our own brands within Georgia. We are establishing a portfolio of hospitality and lifestyle businesses that bring international quality standards to the local market.
Our focus areas include:
First ventures launching 2026.